In 1947, two young entrepreneurs, Harold Footer and Robert McGee, started a business in a tiny, 600-square-foot facility in Chelsea, Massachusetts. He produced and marketed his first product, the Vacuum Action Dry Mop. The company was known as Easy Day Manufacturing Company because using the new Vacuum Action Mop would make for an easy day of cleaning for homemakers.

Over its first two decades, the company revolutionized the cleaning product industry by introducing innovative designs, creative packaging, and pioneering advertising techniques. From colorful mop designs to the first automatic mop, the company constantly pushed the boundaries of what was possible. They even designed unique rack fixtures to showcase their stock goods. Their products were available at major department stores, where shoppers could find everything they needed. The company's commitment to innovation and excellence paved the way for a new era of cleaning products.

In the early 1960s, new retailing companies emerged nationwide, bringing self-service convenience to suburban areas. To stand out from these mass merchants, Department stores sought to offer something different. Easy Day, a well-known brand, created a new product line that was tailor-made for the needs of suburbanites. This innovative move paved the way for a brighter future for the Department stores and their customers.

Despite facing tough competition and space limitations in the early 70s, the Suburbanite brand continued to thrive and expand its distribution, while the Easy Day brand gracefully stepped down. This shows that with perseverance and adaptability, even the most demanding challenges can be overcome.

Alan Michelson, the vice president and merchandise manager of Zayre's in the northeast, became a partner of Suburbanite in 1969 after experiencing the exceptional quality of their products and services as a customer.

In 1970, this company once again revolutionized the industry by offering the first integrated full-program concept to American retailers. Suburbanite delivered a comprehensive, attractive, and well-organized cleaning department of stick goods and small wares. With their expertise in sales-by-facing analysis, cross-docking shipment systems, EDI order processing, and color customization for crucial accounts, Suburbanite became the first to blaze a trail of innovation and excellence.

Suburbanite had been providing "category management" to its customers for 20 years before the term's widespread acceptance. During the early 90s, Suburbanite introduced a range of dustpans under the newly established Butler brand after its "The Butler" upright dustpan and broom set became successful. The rapid acceptance of the new Butler brand by customers and consumers resulted in converting the entire Suburbanite brand to Butler.

In 2000, Butler brought a new wave of innovation to the industry by joining hands with Procter & Gamble and introducing a fresh line of products under the renowned brand name of Mr. Clean. This pioneering move introduced a licensing program in the cleaning category, which helped Butler to stand out from the rest of the competition. By offering a two-tiered program, Butler provided retailers with an all-in-one partner for all their cleaning requirements.

Did you know that in 2002, Butler decided to take MR.CLEAN on a journey across the pond and launched specific programs in seven Western European countries? That's right! And as if that wasn't impressive enough, P&G later looked to Butler for help with developing and selling a new and unique toilet paper roll spindle called the Charmin Extender, alongside the launch of their new Charmin Mega Roll in 2003. 

But wait, there's more! In 2008, Butler and P&G teamed up again to introduce a full line of dish and sink cleaning products under the best-selling DAWN brand. With all these innovative collaborations under their belt, it's no wonder Butler has become a trusted name in the world of cleaning and household products.